Window Sticker Design — Al Bassam Roastery

A Window That Tells Two Stories. This project was created as a visual introduction to Al Bassam Roastery, transforming the storefront windows into an extension of the brand identity.

For the opening phase, the front-facing side features a bold "COMING SOON" composition surrounded by illustrations of spices, nuts, dates, coffee beans, sweets, chocolate, and honey — giving visitors a preview of what awaits inside. Once the store opens, the stickers are viewed from the opposite side, revealing a permanent composition focused on the products themselves.

The visual language combines warm earthy tones, soft olive greens, golden accents, and detailed food illustrations, connecting traditional Middle Eastern products with a contemporary retail environment — a design that attracts attention before the doors open and communicates the experience after they do.